New Developments

Houlihan Lawrence New Developments is a leading development-focused real estate division with specializations and extensive experience in design development, market research and analysis, creative marketing campaigns and strategic on-site sales programs that covers the greater Tri-state area.

Rye, NY

Locust Rye


Tarrytown, NY

Greystone on Hudson


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Hyde Park, NY

River Ridge


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Greenwich, CT

62 Mason


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White Plains, NY

The Ritz Carlton Westchester


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Armonk, NY

The Byram Armonk


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Our team has worked with a vast number of Developer & Builder clients north of New York City including
Paul Varsames Development, Robert Martin Company, Sun Homes, Simone Development, Gardiner & Larson Homes, Belpointe Capital, Fareri Associates, Extell Development, and National Development.

New Developments Team

O 914-220-7000


Advise On Site Acquisition and Development Potential
Feasibility Studies
Conduct CPS-1 Test Marketing
Price Analysis and Release Schedule
Market Response Reports
Market Trends Analysis
Targeted Market Assessment
Offering Plan

Design Development

Building Mass, Unit Mix, Unit Size and Layouts
Amenities and Features
Interior and Exterior Finishes
Develop Upgrade Options
Selection Process and Procedures

Marketing & Branding

Project Branding
Message Development
Brand Identity (Name, Tagline and Logo)
Marketing Collateral (Print & Digital, Signage)
Floor Plans
Public Relations

Sales Management

Establish and Outfit Sales Center
Create Customized Sales Presentation
Train and Manage Sales Team
Database Management
Provide Real-Time Sales Reporting
Sales Negotiation
Closing Coordination